the three rreasons -- first, the pentagon papers. even though he was very conservative, came from a montreal immigrant family, the first jewish editor. the sulzbergers were the world's most assimilated jews and they underreported the holocaust. they apologized for that. rosenthal -- pentagon papers -- does anyone know what else rosenthal did? rosenthal really changed the "times" to a much more dramatic, lively newspaper. when you take journalism class is, you were told about the who, what, where, when, how. the who was elevated by something called the new journalists -- dramatic in nature, quotes from people telling us the who, what people were about, what their motives were, letting them talk to reveal their psyche. rosenthal was a proponent of this. he brought liveliness and action and even narrative to "the new york times." -- 21is how it began t members of the panama cabinet. rosenthal changed that. he had a major effect on up the newspaper. because it was an iconic newspaper, it trickled down. in other words, the who had previou